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Creative and Content Hospitality 4 weeks 2025
Restaurant Brand Identity & Launch
Farm-to-Table Restaurant
Full brand in 4 weeks
The line we built
Orange: the build does it. Hollow: people still do.
- BriefSix weeks to opening (stays with your people)
- Design explorationThe buildAI-assisted, many directions (AI takes this step)
- Direction chosenBy the designers and the owners (stays with your people)
- Assets producedMenus, signage, 30 posts (stays with your people)
- LaunchThe social kit goes live (stays with your people)
- The build does this
- People still do this
The challenge
A new farm-to-table restaurant opening in 6 weeks needed a complete brand identity, menu design, signage, and social media presence, with no existing assets.
- Opening date locked in with zero brand materials
- Needed to stand out in a neighborhood with 12 competing restaurants
- Budget too tight for a traditional agency retainer
The solution
Full brand identity sprint using AI-assisted design exploration, delivering everything from logo to printed menus to Instagram launch content in 4 weeks.
Deliverables
- 01Logo, color palette, and typography system
- 02Menu design (print and digital)
- 03Interior signage and window graphics
- 04Social media launch kit (30 posts + templates)
Technology
- Midjourney
- Figma
- Adobe Illustrator
- Canva Templates
The results
Full brand in 4 weeks.
- Brand Assets Delivered
- 50+
- Time to Launch
- 4 weeks
- Opening Week Covers
- 800+
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