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Creative and Content Beauty & Wellness 3 weeks 2025
E-commerce Product Video Campaign
DTC Skincare Brand
10 videos, 75% under budget
The line we built
Orange: the build does it. Hollow: people still do.
- BriefLaunch, formats, deadline (stays with your people)
- Generated visualsThe buildProduct scenes and loops (AI takes this step)
- Motion designBy our team (stays with your people)
- Platform editsCut for each channel (stays with your people)
- Product dropOn the brand's date (stays with your people)
- The build does this
- People still do this
The challenge
A direct-to-consumer skincare brand needed video content for a product launch across Instagram, TikTok, and their website, but traditional production quotes started at $40K.
- Needed 10+ video assets across multiple formats and aspect ratios
- Traditional agency quotes were 4x their entire marketing budget
- Tight 3-week deadline before the product drop date
The solution
AI-assisted video production combining generated visuals with professional motion design and platform-optimized edits for each channel.
Deliverables
- 01Hero product film (45s, 16:9)
- 026 social cutdowns (9:16 for Reels/TikTok)
- 033 product detail close-up loops for website
- 04Animated logo stinger and brand intro
Technology
- ComfyUI
- Remotion
- After Effects
- DaVinci Resolve
The results
10 videos, 75% under budget.
- Videos Delivered
- 10
- Cost Savings
- 75%
- Launch Week Views
- 180K
- From kickoff to live
- 3 weeks
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