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Automations and Agents Real Estate 2 weeks 2025

Real Estate Lead Nurturing System

Independent Real Estate Brokerage

3x more leads converted

The line we built

Orange: the build does it. Hollow: people still do.

  1. Lead comes inFrom any lead source (stays with your people)
  2. Instant replyThe buildWithin 60 seconds (AI takes this step)
  3. Nurture sequence5 steps by email and SMS (AI takes this step)
  4. Agent assignedScored and notified (AI takes this step)
  5. Agent follows upIn person (stays with your people)
  • The build does this
  • People still do this

The challenge

A brokerage with 8 agents was losing leads because follow-ups were manual and inconsistent. Agents forgot to reply within the critical first hour.

  • Average lead response time was over 6 hours
  • No systematic follow-up sequence after initial contact
  • Agents manually tracked leads in spreadsheets with no visibility

The solution

Automated speed-to-lead system with instant AI responses, drip sequences, and a shared pipeline dashboard so no lead falls through the cracks.

Deliverables

  1. 01Instant AI-powered lead response within 60 seconds
  2. 025-step email and SMS nurture sequence per lead source
  3. 03Shared pipeline dashboard with lead scoring
  4. 04Agent assignment and notification routing

Technology

  • n8n
  • SendGrid
  • Twilio
  • Google Sheets API

The results

3x more leads converted.

Lead Conversion
3x
Avg Response Time
< 60s
Leads Recovered
40%
From kickoff to live
2 weeks

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