1. Introduction
Welcome to Every Choice Matters, an idle clicker game operated by STAIM CORP. (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use the Every Choice Matters mobile application (“App”) and related services.
By using Every Choice Matters, you agree to the terms described here. If you do not agree, please discontinue use of the App.
2. Information We Collect
Every Choice Matters is designed as an offline-first game. We minimize data collection while still providing essential services.
2.1 Information Stored Locally (On Your Device)
The following data is stored only on your device and is never transmitted to our servers:
- Game progress and save data
- Upgrade choices and preferences
- Graphics tier and visual settings
- Premium status (after purchase verification)
2.2 Information Collected With Your Consent
Analytics Data (Opt-In)
If you consent to analytics, we collect:
- Game progression metrics (zone reached, level)
- Feature usage patterns
- Session duration and frequency
- Device type and OS version (no unique identifiers)
Purpose: Improve game balance and user experience
Lawful Basis: Consent
Crash Reports (Opt-In)
If you consent to crash reporting, we collect:
- Error logs and stack traces
- Device model and OS version
- App state at time of crash
Purpose: Fix bugs and improve stability
Lawful Basis: Consent
2.3 Purchase Information
When you make in-app purchases, transaction data is processed by Apple App Store or Google Play Store. We receive only:
- Purchase verification tokens (to unlock premium features)
- Product IDs of purchased items
We do not receive or store payment card details, billing addresses, or financial account information.
2.4 Advertising Data
If you view ads in the free version, our advertising partner (Google AdMob) may collect:
- On Android, the advertising ID, if you allow ads. On iOS the app does not track you and never reads the advertising identifier; ads on iOS are non-personalized.
- General location (country/region, not precise)
- Device information for ad serving
The ads SDK only starts if you allow ads, either at the in-game privacy prompt or with the Show Ads switch in Settings > Privacy. Premium users never see ads; to make sure no advertising data is collected at all, leave Show Ads off.
3. How We Use Your Information
We use collected information to:
- Provide and maintain game functionality
- Process and verify in-app purchases
- Improve game balance and fix bugs (with consent)
- Display relevant advertisements (free version only)
- Respond to support requests
We never sell your personal data. We do not share data for targeted advertising beyond what is necessary to display ads in the free version.
4. Third-Party Services
We use the following third-party services:
| Service | Purpose | Data Shared |
|---|---|---|
| Firebase Analytics | Usage analytics (opt-in) | Game events, device info |
| Firebase Crashlytics | Crash reporting (opt-in) | Error logs, device info |
| Google AdMob | Advertising (free version) | Ad ID, device info |
| App Store / Google Play | In-app purchases | Purchase tokens only |
5. Data Retention
- Local Game Data: Stored on your device until you uninstall the app or manually delete it.
- Analytics Data: Retained for 14 months, then automatically deleted.
- Crash Reports: Retained for 90 days, then automatically deleted.
- Purchase Records: Maintained by Apple/Google per their retention policies.
6. Your Rights
For All Users
- Opt-Out of Analytics: Disable analytics in Settings > Privacy at any time.
- Opt-Out of Crash Reporting: Disable crash reports in Settings > Privacy.
- Delete Local Data: Uninstall the app to remove all local data.
- Ad Personalization: On iOS, ads are never personalized. On Android, control it in Android Settings > Google > Ads. On both, the Show Ads switch in the game's Settings > Privacy turns all ads off.
Under GDPR (EU/UK Residents)
- Right to Access: Request a copy of your personal data.
- Right to Erasure: Request deletion of your data.
- Right to Object: Object to data processing.
- Right to Withdraw Consent: Withdraw consent at any time.
Under CCPA (California Residents)
- Right to Know: Request details of collected information.
- Right to Delete: Request deletion of personal data.
- Right to Opt-Out: Opt out of data sharing with third parties.
- Right to Non-Discrimination: We will not discriminate for exercising your rights.
To exercise your rights: Email [email protected] with subject “Privacy Request.” We respond within 30 days.
7. Children's Privacy
Every Choice Matters is rated 9+ on the App Store because it contains infrequent, mild cartoon or fantasy violence. It is intended for players aged 9 and up. In addition:
- We do not knowingly collect personal data from children under 13 without parental consent.
- In-app purchases require parental approval on devices with parental controls enabled.
- Ads shown to users who appear to be children are limited to family-friendly content.
- Parents/guardians may contact us to request deletion of a child's data.
8. Security
We implement security measures including:
- Local Encryption: Game saves are encrypted on your device.
- Secure Transmission: All data transmitted via HTTPS/TLS.
- Integrity Checks: Anti-cheat measures to detect save tampering.
- Minimal Collection: We collect only what is necessary.
9. International Transfers
If you consent to analytics or crash reporting, data may be processed in the United States by our service providers (Google/Firebase). These transfers are protected by:
- EU-US Data Privacy Framework
- Standard Contractual Clauses
10. Updates to This Policy
We may update this Privacy Policy periodically. Material changes will be communicated via in-app notification. Continued use after changes constitutes acceptance of the updated policy.
11. Contact Us
STAIM CORP.
Email: [email protected]